Standing Out with Laura Leyser

 

Standing Out

With Laura Leyser

I was asked to create a promotional piece for Laura Leyser, the past president of the Canadian Real Estate Association. In addition to being an active REALTOR®, Laura is also a professional speaker. She delivers a high energy presentation all over the world to share her first-hand experiences in the real estate industry. Her presentation, Step Up to Stand Out, centres on how to stand out from the crowd and find success in real estate.

Anyone who has met this woman knows that she is a force to be reckoned with. She is a powerful, dynamic leader who has worked her whole life to get to where she is now. Her presentations are filled with knowledge, experience and strength and she needed a brand identity that reflected that. During these presentations, speakers typically have a slideshow as well as handouts to give out. Laura noticed that a lot of her peers had the same kind of handouts; a simple 8.5 x 11″ paper with a lot of text about themselves and their presentation. To stay true to her presentation, we needed to create something different to help her stand out.

The resulting design for her handout was a smaller, more convenient postcard to give out to listeners. This was much easier to hold on to and keep through out the day than a larger, 8.5 x 11″ paper. We wanted the card to be in full colour and to look professional. The content was kept short and to the point. On the front we have a small “resume” of her impressive capabilities as well as her contact information. On the back, a short “about me” section with a list of her titles and achievements. Her presentation slideshow was also created using this same brand identity; a dark, dramatic charcoal-grey background with elements of gold, and we used strong, structured typography. She also had some wonderful professional photographs to work with which can make all the difference when putting together a promotional piece like this!

Working with a fearless, independent leader like Laura was not only a wonderful learning experience, but inspiring as well. It was an honour creating a brand to suit such a powerhouse.

Chicks Rule.

~ Manda Mac

Making Admail Fun

 

Making Admail Fun

About two months ago I was asked to create some admail postcards for Abbax. Abbax is one of the most progressive providers in North America for Cloud services, serving clients across the globe. While I was happy to take on the project, admail (also affectionately referred to as “junk mail”) can be challenging to create for several reasons.

  1. It’s referred to as JUNK mail…so the typical consumer response to receiving this type of mail is to immediately throw it in the trash. You need to try and design something that will catch their eye long enough to NOT throw away.
  2. You want your card size to be small for lower printing costs and convenient mailing purposes. But a small card size can create challenges for designing the layout when wanting to add a lot of information and graphics to a small amount of space.
  3. Defining your message can be difficult. Due to the above two reasons, you need to identify  a short and to-the-point marketing message for your business and/or services. If you don’t have a lot of space for designing your layout, and you don’t have a lot of time for your consumer to consider your piece then you need to identify your core message and marketing goal, and create a minimal amount of text to communicate that message. Humans are very visual (and sometimes lazy!) creatures, we would much rather look at a picture than read a paragraph.

So to get started I did some research to understand the type of company Abbax is, their brand identity and the type of designs they currently use for their marketing pieces. Their website was modern, colourful and fun which appropriately reflects the company and what they do.

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I wanted to make sure the mailer designs matched the “look” of their company and so I used some of the bold colours that I found on their website and used similar icons to help communicate the services being provided. The purpose of these mailers was to market 3 different Abbax service bundles. Three slightly different designs were created to highlight each of the service bundles: “Fax and E-mailing services”, “Unlimited Calling” and “Storage and Backup”. I wanted the designs to look consistent across all 3 cards so I used the same colour scheme in different ways, only changing the location of the colours and the icon designs for each card. Each mailer had the same design on the back of the card which listed all of the services provided.

While these projects can sometimes be on the boring side and tiresome to create…this project was a lot of fun to design and both the client and I were super happy with the result. Using fun icons and bold colours can really help make a design eye-catching, but I personally feel it also makes designing more enjoyable. Junk mail doesn’t have to be so boring!

If you or your business are in need for marketing mail pieces, e-mail me at manda.mac.design@gmail.com

Thanks for reading!
~ Manda Mac

Booklet Basics

Booklet Basics

Hello strangers!

It’s been a while since I’ve updated my site with new projects so I thought I’d get back into the habit of posting. One of my favourite projects from the last year was a booklet I designed for Nested Birth & Essentials (offering Doula services and essential oils). It was a 5″ x 7″, 30-page informational booklet that included safety tips, recipes, guidelines and general information about essential oils.

It was really fun getting to create the colour scheme for this type of business. I wanted to use warm, inviting colours but still wanted it to look fun and colourful. I also incorporated some elements in gold (which is very trendy right now) and it added a fun punch of colour and shine. I tried to keep the layout very image-heavy when possible so that customers weren’t overwhelmed with text on every page.

Overall it was a ton of fun to create and I love getting asked to do booklet designs. If you have a business that could benefit from this type of marketing piece send me an e-mail at manda.mac.design@gmail.com

Thanks for reading!

~ Manda Mac

Print Design Passion – And They Say Print is Dead?!

Print Design Passion –
And They Say Print is Dead?!

Since the world around us gets more digital by the day, I can’t help but get excited when designing a project for Print. There’s something rewarding about creating something tangible. While web design is incredibly fun, I do enjoy seeing my designs coming fresh off a press. Certain print projects don’t seem to go away either; even though we have the ability to send e-mails, eCards and ebooklets we as humans still enjoy sending out real invitations. We still enjoy getting something physical to hold in our hands to read and to touch.

I love creating unique designs for wedding invitations, baby showers, themed parties, booklets…you name it! So much so that I’m thinking of opening an etsy shop to sell some of my designs that can be personalized to each client. Stay tuned for more Etsy details, but in the meantime: if you’re looking for a unique, personalized design for your next event then you know who to come to!

Brand Me!

Brand Me!

MandaMacBrandingMock-Up

Starting your own business and want to look professional? I can help! Creating your own brand identity is incredibly important to show your customers that you are to be taken seriously. I specialize in creating branding packages that incorporate a consistent design through out all of your marketing pieces. Your brand should reflect your company by using specific colours, fonts and layout that evoke the type of feelings you want to be associated with.

The first graphic that customers associate with your company is your logo. A logo should be a unique identifier for your corporation: simple, yet symbolic. It also sets the tone for the rest of your brand. The colours and font(s) used in your logo should be used consistently across all marketing pieces, this helps customers get familiar with your “look”. Everything your company sends out should adhere to your brand guidelines.

Your brand identity is how you get to represent your company to your customers. It’s a reflection of what you do, and what your company stands for: it’s the most crucial piece of communication. There can be a lot to think about when creating your look, so I highly recommend letting a professional designer help you. If you don’t know where to start, contact me now! Manda Mac Designs will help make you look gooooood!