Vector Design

Client Projects

Custom Invitations: BBQ Edition


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stu60thinviteCustom Invites: BBQ Edition!

A large chunk of my projects involve creating invitation designs, but this was my first time creating an invitation for a male client having a backyard BBQ. Instead of pulling out my floral and feminine graphics I got to create something a little more masculine for meat lovers!

The invitation was for my father-in-law’s 60th birthday party. Papa Stu is a much-loved man and so my mother-in-law worked her butt off to throw one helluva birthday bash!

I used cool greys and red as an accent colour, and stuck to fonts with that “grungy” or “cowboy” feel. Add a few fun BBQ graphics and we have ourselves an invitation fit for a BBQ king.

I’m slowly collecting and working on the different invitation designs I’ve created over the years, and am planning to sell them online. When I create custom designs, more time is generally put into the project making the overall cost much higher. These pre-made designs are going to be for the budget-friendly client, giving them an opportunity to purchase a high-quality design at a much lower cost. My goal is to have an online shop up in the next 2 weeks. Stay tuned for more details!

Thanks for reading!

~ Manda Mac

Client Projects, Inspiration

Making Admail Fun


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Making Admail Fun

About two months ago I was asked to create some admail postcards for Abbax. Abbax is one of the most progressive providers in North America for Cloud services, serving clients across the globe. While I was happy to take on the project, admail (also affectionately referred to as “junk mail”) can be challenging to create for several reasons.

  1. It’s referred to as JUNK mail…so the typical consumer response to receiving this type of mail is to immediately throw it in the trash. You need to try and design something that will catch their eye long enough to NOT throw away.
  2. You want your card size to be small for lower printing costs and convenient mailing purposes. But a small card size can create challenges for designing the layout when wanting to add a lot of information and graphics to a small amount of space.
  3. Defining your message can be difficult. Due to the above two reasons, you need to identify  a short and to-the-point marketing message for your business and/or services. If you don’t have a lot of space for designing your layout, and you don’t have a lot of time for your consumer to consider your piece then you need to identify your core message and marketing goal, and create a minimal amount of text to communicate that message. Humans are very visual (and sometimes lazy!) creatures, we would much rather look at a picture than read a paragraph.

So to get started I did some research to understand the type of company Abbax is, their brand identity and the type of designs they currently use for their marketing pieces. Their website was modern, colourful and fun which appropriately reflects the company and what they do.

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I wanted to make sure the mailer designs matched the “look” of their company and so I used some of the bold colours that I found on their website and used similar icons to help communicate the services being provided. The purpose of these mailers was to market 3 different Abbax service bundles. Three slightly different designs were created to highlight each of the service bundles: “Fax and E-mailing services”, “Unlimited Calling” and “Storage and Backup”. I wanted the designs to look consistent across all 3 cards so I used the same colour scheme in different ways, only changing the location of the colours and the icon designs for each card. Each mailer had the same design on the back of the card which listed all of the services provided.

While these projects can sometimes be on the boring side and tiresome to create…this project was a lot of fun to design and both the client and I were super happy with the result. Using fun icons and bold colours can really help make a design eye-catching, but I personally feel it also makes designing more enjoyable. Junk mail doesn’t have to be so boring!

If you or your business are in need for marketing mail pieces, e-mail me at manda.mac.design@gmail.com

Thanks for reading!
~ Manda Mac

Client Projects

Dressed up in Manda Mac


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Dressed Up in Manda Mac

Hey friends, do you have a great idea for a custom t-shirt? Need a team logo for your jerseys? I can help and make your idea wearable! I love getting asked to make custom graphics that my clients can put on shirts, sweaters, pants…you name it! Perhaps your band needs some new t-shirt designs, or maybe you have a stellar, custom gift idea for your friends. The possibilities are endless! If you’re looking for a unique addition to your wardrobe, contact me now to discuss your ideas!