Marketing

Client Projects

Workin’ with WordPress


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Workin’ with WordPress

 

One of my latest projects of the summer was creating a website for Nick & Dan’s Collision. They offer a wide range of collision repair services and work on vehicles of all makes and models. They’re a family owned business serving the Stratford and St. Marys area for the last 35 years, and have just opened a state-of-the-art facility in Stratford.

We wanted to create a modern, user-friendly site that showcased Nick & Dan’s new facility and gave customers access to important information. They had basic requirements for their site’s functionality; this wasn’t going to be an eCommerce site (they aren’t selling products online) so they really just wanted to create a better online presence than what they previously had.

WordPress is a great option when it comes to creating websites. It can be a very convenient and budget-friendly solution. With the unlimited options of HTML templates and plugins, you can create a customized site in far less time than when developing and coding from scratch. After learning what they were looking for, I chose an appropriate template to work with (the Appointment theme) and did some minor CSS customization to add their branding into the design. The layout of this site is very user-friendly; you can scroll through majority of the site’s information all on the homepage, but also have the option of going to separate pages (About Us, Services etc.) through menus located in the header and footer of the site.

Check out their website for a better look and for more information.

If you’re looking to have a website created and don’t know where to start, contact me today !

Thanks for reading,

~ Manda Mac

Client Projects

Website Facelift


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Website Facelift

The largest freelance project I’ve taken on to-date is redesigning the Parts N More website. This e-commerce website (owned by MC Distributing) sells thousands of parts for vintage motorcycles. Their current website was created several years ago, and so they felt it was time to freshen up their look and give their website a facelift.

I tackled this project as not only a website facelift, but an entire rebranding. I wanted to give them a new identity that would help them stand out against competitors and modernize the look and functionality of their site. I wanted their new look to be strong and sleek, so I toned down their colour scheme by using a lot of charcoal gray and using teal blue as their main accent colour. I also wanted to add some photography of motorcycles to make the purpose of the website immediately known and to add some visual interest. I also redesigned their logo to reflect their new identity.

When designing websites, one always has to keep in the mind the user experience (UX) and the user interface (UI). The functionality of the website needed some tweaking to help simplify the UX. I kept the layout clean and simple, but changed how customers could find their products. Instead of having to go to 2 different pages before getting your search results, you can now filter through the bike year and model on the home page and be taken directly to your results page.

We also added some new key features to the site such as:

  •  a site-wide multi-currency  feature
  • a more obvious separation of custom fit parts and universal fit parts by creating separate sub-categories under each main product category
  • a pop-up window showing customers an item has been added to their cart, giving them the option to either continue shopping, view cart or check out
  • a full footer menu in addition to the header menu
  • an order history page with full order details
  • a simplified checkout option with PayPal
  • an order confirmation page
  • and mobile-friendly designs

I have designed all of the website pages in Adobe Photoshop and we’ll be ready to start development soon! (We’ll be working with the developer d3.)

This project has been the most satisfying experience for so many reasons. I not only love what I do, but I thoroughly enjoyed working with the lovely people at MC Distributing. This was also satisfying to create because at my last job I spent months designing a website for a similar industry that was never launched, so it feels like I might actually get some closure this time around! It’ll be exciting to get this website up and running after weeks of work, especially for the client. Stay tuned for the website launch details!

I’m already on to the next website redesign project for Nick & Dan’s Collision, but I am always taking on new clients. If you’re looking to create or upgrade your online presence, contact me for help!

Thanks for reading,

~ Manda Mac

Client Projects, Inspiration

Making Admail Fun


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Making Admail Fun

About two months ago I was asked to create some admail postcards for Abbax. Abbax is one of the most progressive providers in North America for Cloud services, serving clients across the globe. While I was happy to take on the project, admail (also affectionately referred to as “junk mail”) can be challenging to create for several reasons.

  1. It’s referred to as JUNK mail…so the typical consumer response to receiving this type of mail is to immediately throw it in the trash. You need to try and design something that will catch their eye long enough to NOT throw away.
  2. You want your card size to be small for lower printing costs and convenient mailing purposes. But a small card size can create challenges for designing the layout when wanting to add a lot of information and graphics to a small amount of space.
  3. Defining your message can be difficult. Due to the above two reasons, you need to identify  a short and to-the-point marketing message for your business and/or services. If you don’t have a lot of space for designing your layout, and you don’t have a lot of time for your consumer to consider your piece then you need to identify your core message and marketing goal, and create a minimal amount of text to communicate that message. Humans are very visual (and sometimes lazy!) creatures, we would much rather look at a picture than read a paragraph.

So to get started I did some research to understand the type of company Abbax is, their brand identity and the type of designs they currently use for their marketing pieces. Their website was modern, colourful and fun which appropriately reflects the company and what they do.

Screen Shot 2016-05-09 at 12.19.38 PM

I wanted to make sure the mailer designs matched the “look” of their company and so I used some of the bold colours that I found on their website and used similar icons to help communicate the services being provided. The purpose of these mailers was to market 3 different Abbax service bundles. Three slightly different designs were created to highlight each of the service bundles: “Fax and E-mailing services”, “Unlimited Calling” and “Storage and Backup”. I wanted the designs to look consistent across all 3 cards so I used the same colour scheme in different ways, only changing the location of the colours and the icon designs for each card. Each mailer had the same design on the back of the card which listed all of the services provided.

While these projects can sometimes be on the boring side and tiresome to create…this project was a lot of fun to design and both the client and I were super happy with the result. Using fun icons and bold colours can really help make a design eye-catching, but I personally feel it also makes designing more enjoyable. Junk mail doesn’t have to be so boring!

If you or your business are in need for marketing mail pieces, e-mail me at manda.mac.design@gmail.com

Thanks for reading!
~ Manda Mac

Uncategorized

Brand Me!


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Brand Me!

MandaMacBrandingMock-Up

Starting your own business and want to look professional? I can help! Creating your own brand identity is incredibly important to show your customers that you are to be taken seriously. I specialize in creating branding packages that incorporate a consistent design through out all of your marketing pieces. Your brand should reflect your company by using specific colours, fonts and layout that evoke the type of feelings you want to be associated with.

The first graphic that customers associate with your company is your logo. A logo should be a unique identifier for your corporation: simple, yet symbolic. It also sets the tone for the rest of your brand. The colours and font(s) used in your logo should be used consistently across all marketing pieces, this helps customers get familiar with your “look”. Everything your company sends out should adhere to your brand guidelines.

Your brand identity is how you get to represent your company to your customers. It’s a reflection of what you do, and what your company stands for: it’s the most crucial piece of communication. There can be a lot to think about when creating your look, so I highly recommend letting a professional designer help you. If you don’t know where to start, contact me now! Manda Mac Designs will help make you look gooooood!