Branding

Client Projects

Workin’ with WordPress


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Workin’ with WordPress

 

One of my latest projects of the summer was creating a website for Nick & Dan’s Collision. They offer a wide range of collision repair services and work on vehicles of all makes and models. They’re a family owned business serving the Stratford and St. Marys area for the last 35 years, and have just opened a state-of-the-art facility in Stratford.

We wanted to create a modern, user-friendly site that showcased Nick & Dan’s new facility and gave customers access to important information. They had basic requirements for their site’s functionality; this wasn’t going to be an eCommerce site (they aren’t selling products online) so they really just wanted to create a better online presence than what they previously had.

WordPress is a great option when it comes to creating websites. It can be a very convenient and budget-friendly solution. With the unlimited options of HTML templates and plugins, you can create a customized site in far less time than when developing and coding from scratch. After learning what they were looking for, I chose an appropriate template to work with (the Appointment theme) and did some minor CSS customization to add their branding into the design. The layout of this site is very user-friendly; you can scroll through majority of the site’s information all on the homepage, but also have the option of going to separate pages (About Us, Services etc.) through menus located in the header and footer of the site.

Check out their website for a better look and for more information.

If you’re looking to have a website created and don’t know where to start, contact me today !

Thanks for reading,

~ Manda Mac

Client Projects

Booklet Basics


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Booklet Basics

Hello strangers!

It’s been a while since I’ve updated my site with new projects so I thought I’d get back into the habit of posting. One of my favourite projects from the last year was a booklet I designed for Nested Birth & Essentials (offering Doula services and essential oils). It was a 5″ x 7″, 30-page informational booklet that included safety tips, recipes, guidelines and general information about essential oils.

It was really fun getting to create the colour scheme for this type of business. I wanted to use warm, inviting colours but still wanted it to look fun and colourful. I also incorporated some elements in gold (which is very trendy right now) and it added a fun punch of colour and shine. I tried to keep the layout very image-heavy when possible so that customers weren’t overwhelmed with text on every page.

Overall it was a ton of fun to create and I love getting asked to do booklet designs. If you have a business that could benefit from this type of marketing piece send me an e-mail at manda.mac.design@gmail.com

Thanks for reading!

~ Manda Mac

Uncategorized

Brand Me!


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Brand Me!

MandaMacBrandingMock-Up

Starting your own business and want to look professional? I can help! Creating your own brand identity is incredibly important to show your customers that you are to be taken seriously. I specialize in creating branding packages that incorporate a consistent design through out all of your marketing pieces. Your brand should reflect your company by using specific colours, fonts and layout that evoke the type of feelings you want to be associated with.

The first graphic that customers associate with your company is your logo. A logo should be a unique identifier for your corporation: simple, yet symbolic. It also sets the tone for the rest of your brand. The colours and font(s) used in your logo should be used consistently across all marketing pieces, this helps customers get familiar with your “look”. Everything your company sends out should adhere to your brand guidelines.

Your brand identity is how you get to represent your company to your customers. It’s a reflection of what you do, and what your company stands for: it’s the most crucial piece of communication. There can be a lot to think about when creating your look, so I highly recommend letting a professional designer help you. If you don’t know where to start, contact me now! Manda Mac Designs will help make you look gooooood!